What is the Difference Between PPC and SEO
Search engine optimization (SEO) and pay-per-click (PPC) are two critical aspects of digital marketing. Both can help to build an online audience, generate website visitors and capture leads. But, what do these terms mean? And better yet, how are they useful to your business?
By adopting PPC and SEO strategies, you increase your chances of finding and retaining an engaged audience. Prioritizing these strategies early on gives your business a greater chance of driving traffic to your website and, consequently, closing more deals.
Pay-per-click: the essentials
The core difference between SEO and PPC is that PPC doesn’t benefit your company’s ranking on search engines. PPC is simply a form of advertising that helps you drive traffic. None of it is organic.
That said, young businesses often don’t have the resources to drive organic traffic to their website. Creating effective content takes time. By paying for advertising, you can get people onto your site at this early stage and increase the chance you will convert on an offer. When PPC is performed well, visitors (and their friends or colleagues) will return through organic means, which then influences organic traffic.
Search engine optimization: the essentials
Search engine optimization is about running content campaigns that aim to improve your overall rank on search engines. There are many factors involved in effective SEO:
- Keyword research
- Article ideation (based on keywords), curation and editing
- Link-building to improve domain authority
- Search engine optimization at the point-of-upload
Writing a blog post and publishing it on your website is a useless tactic for building website visitors if you don’t integrate SEO into the process.
Like some PPC campaigns (Google AdWords, most notably), SEO is built on the foundation of keywords. A user enters a keyword into Google and is rewarded with search results. Your aim is to be the most trusted source of knowledge for peoples’ queries.
For example, if you type the title of this article (‘what is the difference between SEO and PPC?’) into Google, we’d want this blog post to be the first thing that you see and click on. Hopefully that’s how you got here. So now, we have a website visitor. Perhaps you will fill in a form or contact my boss because you’re interested in hiring us as a client. Your choice. If you do, our search-engine optimization has paid off.
By adopting SEO practices, then, it gives your content a chance to rank well, which should improve how many website visitors you receive. How well you nurture those visitors is the next step in the journey.
Source – https://www.articulatemarketing.com/blog/difference-between-ppc-and-seo