Digital marketing is the combination of activities like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, e-commerce marketing, social media marketing (SMM), social media optimisation (SMO), email direct marketing, e–books and any other form of digital media.
Digital Marketing is the technique to reach and convert internet users or leads into customers and retain them through quality service. The main objective is to promote brands, build preference and increase sales through various digital marketing techniques. It also extends to non-Internet channels that provide digital media, such as mobile phones, call back and on-hold mobile ringtones. The fundamental concept in digital marketing is based on the inbound marketing approach or generally it’s called customer centric approach. It is the promotion of products or brands via one or more forms of electronic media.
Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.
Advantages of Digital Marketing:
- Access to 80% of global internet users.
- High return on investment with low expenses.
- Motivates the users to purchase or avail the service.
- Gather the right audience at the right time, with the right message.
- Quick advertising leads to more sales.
- Unlimited changes, whenever you want
- Can get targeted visitors from a specific location and language of your customers.
- Usage of various media to reach people.
- Segmentation of the target audience made it easy.
- Reach to a large number of people.
- Inexpensive way of reaching an audience.
- Reach to a wide audience.
- Higher return on investment.
- Low investment compared to other techniques.
- Site stays long term in the rankings
- Increase in traffic of visitors
- Achieve a high international profile
Digital Marketing Services:
- Digital Marketing covers the below services for online marketing.
- Search Engine Optimization
- Search Engine Marketing
- Social Media optimization
- Content Marketing
- Email Marketing